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Latini immediately earns its place in a niche B2B market

Latini – Design for Rent hires out equipment and designer furniture for events, as well as marquees, stages, sound and lighting systems, tableware and more. The company began using Google AdWords as soon as it was founded in 2010. Owner Francesco Latini says: “AdWords definitely helped our conversion rate, and that’s really important to us given that our business is so specialised and niche, and mostly targeted at commercial clients. Whoever searches for us knows what they’re looking for.” Latini believes that AdWords has really helped his company make a name for itself: “Thanks to AdWords, whoever searches for us is able to find us,” he concludes. This growth has even translated into new hirings. “In the beginning we only had one employee, and now we have nine.” For Latini, it was primarily about the company creating a presence for itself in its local market. “AdWords has allowed us to be right up there with our competitors. We invested a lot in web marketing, which meant that we started off on the right foot from the very beginning.” Google is clearly an important tool for Latini. “I would never stop using Google, because it gets us to where we want to go, with a much smaller investment than more conventional methods.”

AdWords has allowed us to be right up there with our competitors. – Francesco Latini, Owner Latini Design

Fonte: Grow Google

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